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Moving Research Products into Clinical Diagnostics:
BioScience Business Solutions was hired by a public genomic microarray company to assess the opportunity of taking their platform and chip products into the clinical diagnostic market sector. We were asked to do an analysis of the market, identify thought leaders and interview them, determine how their products would need to be modified to sell into the market, outline the regulatory and re-imbursement issues, and develop the strategic and tactical plan for the company to maximize market entry. Our report was presented to the senior management team, resulting in a decision to invest resources to pursue clinical diagnostics as a new customer segment.
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Building Commercial Operations:
A privately held genomic/proteomic technology platform company with products ready for commercialization, hired BioScience Business Solutions full time for a three-month period to assist them in the development of a business strategy that included an execution plan. The deliverables were an executive summary, investor presentation, competitive analysis, partner analysis with prioritization of contacts, and a product positioning document with features and benefits identified. This work resulted in a successful multi-million dollar financing round, a series of partnering opportunities, and a proprietary product position in the genomics/proteomics industries.
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Executive Coaching and Interim Management:
BioScience Business Solutions was hired for an 18 month period to work with a group of 20 scientists in a new business unit of a laser capture microdissection company that had been set up to discover and develop gene expression clinical diagnostics. During the course of this interim management assignment, a strategy and tactical business plan was written, the product pipeline was prioritized including market analysis, and partnership strategies were developed with several deals executed. In addition, the entire scientific team was educated on the business value of their scientific work resulting in an R&D focused program driven by product concepts with greatest revenue potential.
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Taking Products & Services Into Clinical Trials:
BioScience Business Solutions was hired by a public traded diagnostic company to assist with the development of a strategic and tactic plan for combining their diagnostics with drugs in clinical trials. The focus was in the "pharmacodiagnostics market", targeting the integration of diagnostics with specific drugs to increase therapeutic efficacy. Our work involved an assessment of both drugs in development as well as those launched; we completed a plan that included customer targets, economic assessments of products, and tactics for execution.
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