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 Setting up commercial operations begins as soon as your products are out of the research phase. This process includes several decisions: which customers to target, how the products need to be developed to gain quick market acceptance, and how the corporate infrastructure needs to change to start generating revenue. BioScience Business Solutions has extensive experience in working with companies to transition them into money generators, customizing strategies and tactics that make sense while leveraging cash on hand.
We provide assistance in:
- Leveraging capital in setting up sales, marketing, & business development.
- Developing operating plans for sales, marketing, and business development.
- Coordinating commercial operations with other business functions—research & development, finance, laboratory and manufacturing operations.
- Defining skills sets and training necessary for sales and marketing.
- Creating company positioning, marrying scientific value to business value.
- Providing product planning—prioritizing, development, and commercialization.
- Analyzing the competition—competitive intelligence at conferences, primary and secondary research on companies with similar products and services including pricing, product descriptions, and customer targets.
Case Study : A privately held genomic/proteomic technology platform company with products ready for commercialization, hired BioScience Business Solutions full time for a three-month period to assist them in the development of a business strategy that included an execution plan. The deliverables were an executive summary, investor presentation, competitive analysis, partner analysis with prioritization of contacts, and a product positioning document with features and benefits identified. This work resulted in a successful multi-million dollar financing round, a series of partnering opportunities, and a proprietary product position in the genomics/proteomics industries.
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